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“Kufanele sabelane ngezindaba zethu hhayi nje ukwelapha thina sodwa, kodwa nokusiza abanye abaseduze nathi.”

Umsunguli, Zimms Organics

UDavid Zimmerman, umsunguli we-Zimms, waqala lo mkhiqizo ngemuva kokunqoba ukuxilongwa okunzima kwe-Crohn's Disease. Wayebuthakathaka ngemuva kokungena nokuphuma ezibhedlela izinyanga eziningi, futhi elahlekelwa ngaphezu kuka-70% wegazi emzimbeni wakhe ngobusuku obunye. Odokotela bamtshela ukuthi uzohlala emithini impilo yakhe yonke, kodwa lokho kwakungeyona ingxenye yohlelo lwakhe. Ngemuva kokuthi umzimba wakhe uzinzile, waqala ukusebenza. Iminyaka eminingi, wacwaninga ngomzimba womuntu (futhi wazilungisa ngokwakhe), ngenkathi efunda ngohlelo lokudla e-U.S. Wathola ukuthi izimo eziningi ezingamahlalakhona (i-IBS, i-Crohn's, i-Colitis, isifo sikashukela, isifo senhliziyo, njll.) zazingekho kakhulu ngaphambi kokuba ukudla kube yimboni phakathi nawo-1900. Wathola izinzuzo zokuphulukisa zikawoyela womnqumo we-extra virgin we-organic wekhwalithi ephezulu kanye nezici zawo zokulwa nokuvuvukala. Waqala ukusebenzisa inani elikhulu likawoyela womnqumo wekhwalithi ephezulu futhi wabona ushintsho ezimpawini zokuvuvukala emzimbeni wakhe. Lolu shintsho olulula lokudla, kanye nezinye izindlela eziningi zempilo enhle ngokomzimba nangokwengqondo azamukelayo, zasiza uDavid ukuthi ayeke imithi unomphela (futhi akasayisebenzisi imithi yasentshonalanga kusukela ngo-2018). Washiya umsebenzi wakhe wokuba ngumeluleki wezinkampani ne-BCG, futhi waqala umkhiqizo kawoyela womnqumo wekhwalithi ephezulu ngoDisemba 2019, ngaphambi nje kokuthi kufike i-COVID. UDavid wayengafuni ukuthi isipiliyoni sakhe sibe phambili kulo mkhiqizo, ngoba wayesafihla le ngxenye yobuwena bakhe emhlabeni. Ukwabelana ngale ndaba njengenjongo yomkhiqizo kwakungelula kakhulu kuye, ngakho waqala umkhiqizo ngaphansi kwegama elithi Herb & Olive.

Ngemuva kokukhulisa umkhiqizo waba ezitolo ezingaphezu kuka-80 e-U.S., uDavid ekugcineni wazethemba ngaphandle kwamahloni ngesimo esibi asinqobile. Wakhuthazwa ukuzethemba nobuqiniso bentsha eminingi kanye nabaqhubi bezenhlalo abaningi ayesebenza nabo. Isikhathi nomsebenzi othembekile kwasiza ukumphulukisa. Lokhu kuzethemba nokwethemba kuyisisekelo nesisekelo salokho i-Zimms Organics eyakhelwe kukho.

I-brand ye-Zimms Organics igxile ohambweni lukaDavid lwezempilo nokuphila kahle. Wathola ngomkhiqizo wakhe wangaphambili (Herb & Olive), ukuthi amakhasimende ayinhloko ayenesithakazelo ezinzuzweni zokwelapha zemvelo afanayo naye azitholile zokwelapha umzimba wakhe. Wayefuna ukugxila egameni elisha kanye nomklamo we-brand mayelana nezempilo nokuphila kahle, kuyilapho enekhono esikhathini esizayo lokukhula kwezinye izindlela zokwelapha ngaphandle kwamafutha omnqumo futhi. Sisebenzise umklamo womkhiqizo ukuchaza ngokucacile ukuthi le mikhiqizo iyini, nokuthi isetshenziselwani. 

Kuqinisekisiwe ukuthi kuyimvelo

Umthombo owodwa

Uhlobo olulodwa

Kutshalwe eCalifornia

Amazinga aphezulu e-polyphenol (ngaphezu kuka-300mg/kg)